Al Bidaya – Arabic for “the beginning”
A symbol of a rich heritage and great achievements.
It was inspired by the history and heritage of the gulf; particularly my hometown Saudi. It is shown in the traditional garments I was inspired by and added a modern to twist to it. It has Arabic calligraphy, embroidery of scenes from the Arabian desert. The silhouettes are masculine and contemporary, while the colors are inspired by the desert.
Traditional “bisht” or cloak in golden brown, linen pants and scarves embroidered with Arabic calligraphy from the iconic Kaaba, blazers with golden hand embroidery and velvet lapels.